In 2010, we opened a stand at the Brooklyn indoor Flea. We didn’t really know what we were doing, but we just kept going based on this simple, naive idea that if we could make food that was honest and delicious, it would make other people happy. And why wouldn’t you want to make people happy? (That’s a serious question, by the way.) Further along, some great people joined and helped us grow. We expanded to Smorgasburg, a truck, catering, a production kitchen and events. We sponsored a Little League team.

Now we’re changing direction to bring delicious things directly to you. Starting with our amazing granola. Made with gluten-free oats, whole almonds, cherries, pepitas, coconut, blueberries, olive oil, maple syrup, brown sugar, and some cheeky spices that adds up to an addictive mix of textures and tastes. Unprocessed and no junk. Try for yourself. We’ve got some other things working too (classic combos in your freezer, anyone?). To celebrate this new chapter, the first hundred people who add their email will get a free sample.